National Trust Unit, Evaluation
This project was broken into three sections. Creating for age range of 24-40 year olds… Poster Campaign, a Teaser Advert and an Installation. Advertising i find is really interesting so I was intrigued in learning more. I really enjoyed this project overall as at the beginning when we got briefed, not knowing much about after effects at all I really didn’t know what to expect and how I was going to do animation when i have never done something like that before. However I am proud at all my finished outcomes with this project.
For my poster campaign I started by researching the national trust charitiy in depth finding out everything thats on offer with the national trust, like the places to visit and the activities avaliable so I could find out the interesting and exciting things for the wide age range. Then I looked into other poster campaigns and their techniques in advertising they use in order to capture the viewers attention. And also visited a few national trust places myself to get a feel of some of the forests and parks national trust own. Looked into NT previous campaigns and how they are making it attractive to all ages. I then looked into the age range and how most 24-40year olds are most probably working week jobs so they do not feel they have time to go out and to visit nature. Our campaigns was for transport advertising so I thought about the number of people who commute to work every day so when coming up with my idea I wanted a way in which the viewer can feel as if they can break this boring routine and have a break and relax. Coming up with the slogan “break free from the communting track, start a new path today and let your feet and thoughts wonder.” Overall I found my poster was successful I had to think a lot about coming up with the imagery but once i figured out how to make it look I thought it was a stronger idea.
As I had poster design idea i had to come up with a way to design and create that into motion picture, for the teaser advert. Most of my research is on my blog for this as i began by researching film teaser trailers and the success of them and how most teasers don’t give much about the story line at all, just gives you a tiny taste of whats on offer. So the audiences will want to find out more. Also looked at the different ways to do animation adverts and I found the most suited to link with my poster idea was to do stop motion so looked at many examples of stop motion on my blog. However because my poster is portrait i was thinking how it could work as an advert as tv screens are landscape i thought to just have it portrait with just white around the sides however did not think it would be as powerful. The ripping of the photos links to how billboard posters outside when they get old they rip of and become all layered so putting it on a side of a bus stop to create the feel of posters being ripped off as time goes on.
When creating this stop motion advert the part I found difficult was putting the stop motion of the ripping photos into the film of a bus stop ad shell, as masking it properly took some time to get it in place and not moving about. However i did manage to do it in the end and i am really pleased with it as its the first thing i have created on after effects however, i feel i understand the basics of after effects and really glad I’m slowly understanding it more. This has been a good project to get me to learn a whole new software that I know will be useful in further.
Installation Group Project: Group 8 Myself, Kerri Elliott, Rob Norris, Pauline Korp, Rachel Young and John Hardy.
This group project i really enjoyed as well as i found this group worked well together in brainstorming ideas with one another to create the final successful one. For a while we was trying to get our the perfect idea, as we had many good ideas however we knew none of them was so ‘outside the box’ and really different and exciting… but we finally came up with the idea of ‘Light Pollution’ as one of the activities on national trust website is stargazing and the many places you can go run by national trust that is good for stargazing,e.g. Stonehenge. and to get people out the the light polluted cities. I found we all worked really well together as everyone put in ideas and their part into making our final video for our installation.